Campaign tackles binge drinking
The next generation of case management guidelines for childhood illness need to be more locally informed, rather than relying on those centrally generated by organizations like the World Health Organization (WHO), argues a new essay published in the open access journal PLoS Medicine. Mike English and Anthony Scott from the KEMRI-Wellcome Trust Programme in Kenya
Full Post: Low-income settings require local guideline development for childhood illness
A new campaign has been launched in New South Wales aimed at curbing binge drinking.
The $1 million anti-binge drinking campaign “What Are You Doing To Yourself?” targets the 16-20 year old age group and aims to stop young people from engaging in risky behaviour which is fuelled by alcohol.
The campaign includes advertisements to be displayed on public transport, in cafes and in pub toilets, shows young people in social environments and demonstrates how getting drunk can change personalities and behaviour and will target six areas across the state, including inner-city Sydney, the eastern beaches, the northern beaches, Parramatta, Newcastle and Orange.
According to NSW Health Minister John Della Bosca, figures show an 130% increase in alcohol-related emergency department admissions since 2000 mostly among 18-24 year olds and the campaign aims to prompt a cultural change in young people’s attitude to risky drinking.
Mr Della Bosca says the campaign’s key message is that everyone has to take personal responsibility for their own behaviour when socialising but the launch comes at the same time as a new beverage aimed at younger drinkers hits the market that is designed to bypass the federal government’s alcopop laws.
Apparently the Smirnoff Platinum drink which looks like a vodka mixer, contains six per cent alcohol, and is actually a mutant beer, which means it evades the alcopop tax on pre-mix spirits increasing their cost by around 70%.
The Health Minister has targeted alcohol manufacturers and says the way they advertise their products is harmful and says approximately 264 young Australians between the age of 15-24 die every year as the result of risky alcohol consumption.
Former Olympian 29 year old Geoff Huegill says he supports the project and says athletes have not always set the best example for young people when it comes to binge drinking.
He says he has himself changed his ways and has cut out irresponsible drinking as part of his swimming comeback plan and wants to encourage young people to follow his lead.
The campaign has the support of DrinkWise Australia, a not-profit organisation aimed at promoting safe drinking habits.
According to a new report from the University of Wollongong in New South Wales, 90% of 12 to 17-year-olds in the state have used alcohol; the report also reveals that the level of risky drinking by adults has decreased from 50% to 30% in men and 37 to 27% in women. The state’s Health Minister
Full Post: Calls for a change in alcohol culture and promotion
Researchers in Britain say advertising aimed at encouraging the safe drinking of alcohol are unsuccessful - they are calling for the “demonising” of young people in order to promote safe drinking to be stopped. The researchers conducted a survey funded by the Economic and Social Research Council (ERSC) and say their results suggest the
Full Post: Experts say demonising young people in order to promote safe drinking must be stopped
A new study provides the first evidence of a link between alcohol-industry sponsorship and hazardous drinking among sportspeople. Researchers from The University of Manchester and the University of Newcastle in Australia quizzed nearly 1,300 sportspeople and found alcohol-related companies sponsored almost half of them. The sponsorship ranged from financial incentives, such as payment of
Full Post: Alcohol sponsorship linked to hazardous drinking in sportspeople
Hazardous drinking among college students is a public-health concern, often exceeding that found among other young adults who are not attending college. There have been no national studies of this issue, however, outside of North America. This study examined hazardous drinking among undergraduate students in New Zealand, finding that binge drinking - as well as
Full Post: Study examines hazardous drinking among undergraduate students in New Zealand
According to new research from New Zealand hazardous drinking is pervasive amongst undergraduate students, it begins in high school and is a public-health concern. While it is known that college students are more likely to engage in hazardous drinking behaviour than young adults not attending college, little research outside of North America has been conducted
Full Post: Hazardous drinking pervasive amongst college students